Today, The Guardian Sustainable Business network and Accenture broadcast 12 hours of live debate from around the world, addressing key global challenges and setting the agenda for sustainable business.
So, obviously, the Planet Positive team were interested, and many of us were tuning in whilst working to hear the interesting debates and opinions coming through on sustainability.
We were following the Twitter feed throughout the day of #sust24 (after #sustainability24 changed due to spammers!) from around the world, and enjoyed seeing the topic of sustainability trending…something that doesn’t happen enough.
A huge number of topics were discussed from natural disasters and oil leaks and the effects they have had, the economic climate, how businesses are becoming more sustainable and the importance of social media to name just a few.
Business and government leaders from around the world including London, Stockholm, China and Rio, spoke about what is emerging for sustainable business across the world, and what can be expected from Rio+20, the much anticipated conference.
The point I was really interested in was how social media can be used to spread the message of sustainability, and how it can help business. One point made that we here at Planet Positive really agreed with, is that social media should be used not to just talk about expansion and sustainable business, but actually use it as a tool for growth- something that was really emphasised at the Cloudforce event yesterday.
We’re already putting in to practise and share a lot of the points made throughout the discussions, especially in terms of spreading the sustainability word. Our free campaign for SMEs, 7-days to Sustainability, is just one of the ways we’re doing this, and we hope that others have learnt as much from today as we did.
We’re definitely going to take away some of the point from today’s broadcast, and you can see some interesting points made over Twitter here.